HOW TO REPUPOSE YOUR INSTAGRAM ACCOUNT

Ways to Repurpose Content with Instagram’s Most

Popular Features

• Instagram baffled marketers for businesses for a while that didn't have a brand that transferred well into visual graphics.
• It was simple to think that the platform wasn't something your business needed to worry about if you didn't have a tangible product or compelling aesthetics. But it's getting more and harder to leave Instagram out of your social media plan.
• Fortunately, it's also getting simpler to produce content for the platform, even if your brand doesn't seem like it would do well on such a beautiful app.
• People increasingly turn to Facebook for nearly everything, including news, as it is no more just a platform for images.
• It's never been simpler to develop an Instagram marketing strategy for a "non-visual" brand thanks to the platform's most recent feature additions and the user trends they've enabled.
• This is especially true if you're already producing content on other platforms because some of the most well-liked and interesting trends right now are excellent candidates for content repurposing.

1. Summarize Long-Form Content in Instagram Carousels

• Let’s talk about Instagram carousels first.
• After all, that’s where they fall on the chart of Instagram’s most engaging post types.
• Carousels are a perfect way to share longer-form written content you’ve created for other platforms, like blog posts, podcast show notes, e-books, and emails.
• Whether you want to create native-only material or want to direct users to the original content will determine how you want to approach this.
• If you're making an Instagram native-only carousel, you may condense each portion of the longer-form material into one or two slides, and then use the caption to present everything and pique viewers' interest enough to make them swipe through.
• Use a CTA to encourage engagement like comments, shares, and saves on the last side.
• You may choose a few of the most intriguing quotes or factoids to include as a teaser for the original piece of content so that users can swipe through them.

2. Curate a Series of Posts Into an Instagram Guide

• Curating Instagram Guides is another approach to benefit from longer-form written content.
• The tool is being quietly made available to all users after being developed as a mechanism to distribute trustworthy public health information regarding COVID-19.
• I've always liked turning blog entries into a series of Instagram captions, but there wasn't a way to link them together without explicitly stating that they were a series. With Instagram Guides, this has changed.
• Using guides, you can compile all of your previous entries into a single, scrollable collection. They can be shared to stories and the feed, have shareable URLs, and are located in a special tab on user profiles.
• So now when you break down each blog post section into its own Instagram caption, you can use this feature to roll them back up again. This lets users easily get the whole story or piece of content without leaving the platform.

3. Create Story Highlights of Your Best Instagram Content

• My last piece of advice for using Instagram again is a touch meta.
• Make sure to publish everything from your Instagram feed to your Instagram Stories in addition to sharing information from other networks.
• This makes it easier for consumers to see the material in your feed as many likely spend more time tapping through stories than scrolling the feed.
• Additionally, you can preserve anything you've shared to your stories in a Story Highlight so that it appears as evergreen content at the top of your profile.

Make Instagram Easy

• Beautiful and aspirational photographs, which once put Instagram marketing beyond the means of so many of us, are waning in importance, creating more room for practical multimedia and fascinating content.
• You already spend a great deal of time creating precisely that for other platforms and websites.
• So why not share them with the areas where your clients are accumulating more and more time?
• Repurposing Instagram should be given top consideration.

Build reach and engagement

• If you’re creating content that appeals to different people, you will create more reach and engagement. Some think they have to create fresh content each time they post. But, learning to repurpose and reshape your ideas into different types of content will allow you to create more impactful content faster, and build your reach with less effort.

Create more impact

• Studies estimate that people need to see an ad at least seven times before they become aware of what it says. And think about the noisy online landscape. That Instagram post you made? Not every one of your followers saw it. Even if, by some algorithmic miracle (you like this term? I just made it up) they did, sorry, but they didn’t absorb it. Content repurposing is a great way to say the same thing more than once, in a fresh way.

What does the whole process of reprocessing content

• Step one is to unleash your creativity and write a fantastic blog post that will make your readers swoon.
• Step two is to use spreadsheets to your advantage like a truly organized master. Make a cute little spreadsheet where you may collect and organize the quotes or content you intend to disseminate across different channels. Each column should stand in for a particular platform that you want to enliven with your brilliant repurposing. And within that allotted area, tastefully modify your blog post's content to reflect the spirit of that specific platform.
• Step three: publishing time! Examine the trends, keep tabs on the most effective publishing times, keep an eye on the statistics, and truly learn something new with every post.

How to figure out which content should you repurpose?

• Head over to your Hashtag Performance section and track which posts ranked the highest in the hashtags you’ve picked for them. When a particular post makes it to the top 9 for a given hashtag, it means your target audience appreciated the value behind it, and thanks to it, your post has reached more people.
• Enchant your audience with polls, quizzes, and questions within your Instagram stories.
• Harness the power of search engines to discover the current yearnings and inquiries within your niche.
• Discover the wondrous realms of “Answer the Public” and “Uber suggest,” remarkable tools that unveil the desires of the people. Simply utter a keyword, and a wealth of ideas shall unveil before your eyes. Should you possess previous content on these topics, revisit them with a discerning eye, seeking opportunities for resplendent repurposing.

Keep in mind to respect evergreen content.

• These priceless treasures are always pertinent to your specialty, brand, and profile. Even after months have passed, they continue to captivate your audience and offer value. I beg you to devote at least 50–70% of your content—which may not all have this timeless quality—to evergreen miracles. Make sure the content still has relevance when choosing it for reuse. If you don't, the engagement you want can evade you like a fleeting dream.
• May your foray into the world of recycled content be rich with grandeur and triumphant interaction using today's guiding ideas. We move forward! As always, feel free to ask any questions in the comments section below or on our Instagram page.

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